Str/581: Wk 2 - Strategic Plan, Part 1: Environmental Scan-Strategic Planning & Implementation

STR/581: Strategic Planning & Implementation

Wk 2 - Strategic Plan, Part 1: Environmental Scan 

You will perform an environmental scan for your target company. 

Choose an organization according to the following:

• Current employer
• Most recent or former employer
• Business in an industry in which you work. 
• Avoid choosing an organization that is so large that historical data would be difficult to apply. Firms in the Russell 2000^® index may fit well, whereas firms in the Dow 30 Industrial index probably do not. 

Write a 1,050-word minimum environmental analysis in which you include the following: 

• Determine how to create value and sustain competitive advantage using the environmental scanning strategy.
• Evaluate the company's external environment.
• Assess the company's general environment.
• Evaluate the organization's industry operating environment. 

Format your paper according to APA guidelines. 

Submit your assignment.